Production Specifications

It is preferred that advertisements be submitted in electronically via US Mail on CD,
e-mail or NDNR FTP access. Contact our production department for FTP access.

Acceptable formats are high-resolution PDF files, QuarkXPress files [collected with fonts and high-resolution artwork], or InDesign files [collected with fonts and high-resolution artwork]. Absolutely no Pagemaker, Microsoft Word, Microsoft Publisher files will be accepted.

• For four-color ads, please submit file(s) at a print resolution of 300dpi/150lpi as either PDF, TIFF, or JPEG (quality set to "High," "Fine," or "Maximum").
• For grayscale (B&W) ads, please submit file(s) at a print resolution of 300dpi/150lpi as either PDF, TIFF, or JPEG
• For vector art ads, please submit file(s) as EPS, PDF, or AI. Convert any text to outlines.
• Color ads must be built using CMYK-specified color, not RGB, Pantone, Indexed, LAB, or other color palettes.
  
  

  For optimum print quality, please keep these things in mind when designing an ad for NDNR:

• Text that is reversed out of another color (i.e., white text on a blue background) should be 12 points or larger and set in a medium font weight.
• Black text should be one color (100% K), rather than 4-color built black.
• Avoid putting drop shadows on text smaller than 16 points.

More in-depth information on the above is also available as a PDF.